For the Good Guys podcast with Josh Peck and Ben Soffer, I was brought on to completely overhaul the show’s visual identity. The goal was to capture their energy as two lifelong New Yorkers while giving the podcast a cleaner, more memorable look. I redesigned the logo, created a new podcast cover, and developed a full suite of merch that reflected their humor and personality.

As a lifelong New Yorker myself, this project felt especially close to home. Working closely with Josh and Ben, I explored a range of city-inspired motifs—from pigeons to coffee cups—before landing on a hand-drawn cart-coffee-cup design that became the cornerstone of the new brand. The illustration balances a nostalgic city feel with a modern edge, giving Good Guys a visual identity that feels instantly recognizable and authentically theirs.