Spritz Society is a canned wine cocktail company that prioritizes innovative flavors and community events.
Role: In-house Senior Designer
Visual branding, web design, digital, print, packaging, social media, merchandise · 2022 - Present
Programs
Photoshop, Illustrator, After Effects, Figma, InDesign
Collaborators
Kraft Foods, Kiehl’s Since 1851, Campbell’s, Bravo (Southern Charm), The Toast Pod, Gallo Wines, Target
Packaging Design
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Photography Direction
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Packaging Design · Photography Direction ·
As Senior Designer at Spritz Society,
I helped grow the brand from a small DTC startup to a national beverage now found in Targets across the country. I led a full brand refresh and packaging redesign ahead of our Gallo partnership, designed investor decks that supported our expansion, and created social campaigns that reached millions of people.
Spritz moves fast, and so do I. I’ve designed through last-minute pivots, collaborated across teams, and turned quick feedback into some of our most successful launches. From new product lines and brand collaborations with Kraft and Campbell’s to motion design, illustration, and 3D work, I’ve shaped how Spritz looks, feels, and speaks to its audience.
Latest Collaboration: Spritz Society x Kiehl’s
At Spritz Society, I’ve collaborated with partner companies by working closely within their existing frameworks to deliver cohesive results. This has ranged from providing Gallo with the full suite of POS and digital partner assets needed to support national distribution, to collaborating with Kraft Foods on a viral pickle flavor launch. Most recently, we partnered with Kiehl’s Since 1851 to develop our first alcoholic hydration beverage inspired by their iconic facial cream. I led the design from the ground up, packaging through digital assets, while learning and integrating their style guide so it blended seamlessly with our own.
Merchandise
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I’ve led two full brand refreshes for Spritz Society: first in 2023, and again in 2025 when the company went national with Target. Each refresh pushed the brand to evolve its tone and visual voice as it grew, turning what started as a fun D2C spritz into a confident, recognizable lifestyle brand.
The style guide I built touches every part of Spritz: from packaging and print to photography, web, and social. It brings together a bright, expressive palette, playful icons, and type choices that speak directly to our millennial female audience. The result is a visual system that feels fresh, modern, and unmistakably Spritz.
Spritz Society Branding Work
Every Launch Deserves a Style Guide
At Spritz Society, we’ve launched new flavors, collaborations, merchandise drops, and seasonal campaigns: each with its own distinct energy. To keep these moments cohesive across every channel, I’ve created mini style guides that align internal teams and outside partners. These projects have been some of my favorite creative challenges, letting me branch out from the core brand system to craft unique visual identities that still feel unmistakably Spritz while offering something fresh and new for the viewer.
