Top Recruiter is a training agency offering courses in recruitment for companies.
Full Service Branding Project
Visual branding, logo design, social media, illustration · 2022
Programs
Photoshop, Illustrator, Digital Illustration (tablet)
For this project, fellow designer Matthias Lewis and I were tasked with building a complete brand identity for a recruitment training company. The clients wanted it all: something timeless yet innovative, professional yet approachable, with a touch of tech-forward personality.
We approached the challenge with genuine excitement. Matthias led the work on logo design and typography, while I focused on illustration and color. But in truth, the process was deeply collaborative. We exchanged ideas constantly, built on each other’s strengths, and developed a cohesive visual system that balanced polish with personality.
A Collaborative Design Process
Finding a style that worked
The illustration process took a few rounds, until we landed on a style that was clean, approachable, an diverse.